01 - Blend cream cheese, powdered sugar, and vanilla extract in a bowl until completely smooth and creamy.
02 - Lay each bread slice on a flat surface and use a rolling pin to flatten evenly.
03 - Spread a thin layer of the cream cheese filling along one edge of each flattened bread slice. Roll each slice up tightly, starting from the filled edge.
04 - Whisk eggs, milk, and vanilla extract together in a shallow dish until well combined.
05 - In a separate bowl, stir together granulated sugar and ground cinnamon until evenly mixed.
06 - Coat each rolled bread piece in the egg mixture, turning to cover all sides fully.
07 - Melt butter in a large nonstick skillet over medium heat until it begins to foam.
08 - Fry each roll up in the skillet, turning until all sides are golden brown, about 2–3 minutes per side.
09 - Immediately after frying, brush or roll each warm roll up in the prepared cinnamon-sugar mixture to coat thoroughly.
10 - Serve warm, accompanied by maple syrup or a light dusting of powdered sugar as desired.